The changing game of franchising
Did you know the most three pointers Larry Bird ever made in a single season was 90? The Hall of Famer, three-time winner of the three-point contest, and shooter who is regarded as one of the best scorers of all time maxed out at 90 threes in a season and that led the league. That’s barely more than one a game! 1.09 per game to be exact. Now consider that in the 2016-2017 season there were 106 NBA players who hit 90 or more threes. 106! And these aren’t all-stars. These are random dudes that even NBA fans haven’t heard of. (Who the hell is Mirza Teletovic?! I don’t know, but he knocked down 104 threes last season.) There are only 30 teams in the league, so that breaks down to roughly 3 players per team who hit 90 plus. In 2016, Steph Curry hit 91 threes over the span of a single month.
So why are we talking about Larry Bird on a franchising blog? Because the game has changed! If you are still trying to sell franchises the same way you did in 1995, you’re losing. If you’re still trying to sell franchises the same way as you were in 2010 or 2015…you… are… LOSING!
I've never seen a more antiquated industry than franchising. It kind of boggles my mind. There is so much money being spent with some of the largest and most respected brands in business, yet the majority of the people working in franchising still want to do things the same way they did in the 90's. I'm always looking for new ideas and I've made it my goal to bring franchising to the 21st century. I've got some really cool things coming soon, but in the meantime, if you want to talk about ideas or tell me why I'm stupid, hit me up at firstname.lastname@example.org. I look forward to hearing from you.